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What does mediacomparison.co.uk do?
Mediacomparison.co.uk compares media for a user defined target area and demographic. The search produces a list of media within the area and orders them by penetration. Example; the user can search for all abc1, females, aged 15-44 within a 10 mile radius of NE2. This will produce a list of media ordered by penetration of the media into this particular group.
Why are the media titles showing as media 1, media 2, etc..
This is because you are not logged into the system. Without logging in the site shows correct information however it does not show the media titles. To register please click here.
What do the results mean?
Target Media Audience in Area – This is the number of the desired demographic in the defined area who consume this media. i.e. who your aiming your campaign at.
Percentage – The above divided by the total number of people in the target demographic in the area.
Total Media Audience in Area – This is the total number of people in the area who consume this media. (note if you search on all demographics this is the same as target media audience in area). i.e. The total number of people in the area who will see your campaign.
Percentage - The above divided by the total number of people in the area
Total Media Audience – This is the total number of people who consume this media. i.e. the total number of people who will see you campaign.
Total Audience in Target Area – The Target Media Audience in the area as a percentage of the Total Media Audience. i.e. The percentage of the meidas consumers who are in your target demographic and area.
Wastage – The total number of people outside the demographic inside the area and the total number of people outside the area who consume the media. i.e. people your advert is not aim at who will see it.
Where does the information come from?
Information on penetration of different media types has been purchased from industry leading companies such as Jicreg, Rajar, Barb. Other data comes from the Office of National Statistics and Oxford University.
How often is the data updated?
The Media penetration information is updated when the information is released by Jicreg, Rajar or Barb. This happens quarterly, however the 3 bodies do not release their data at the same time as each other.
How do I export the results to a Spreadsheet/other program?
To export the results into a spreadsheet click the CSV link on the left hand side of the results page. This will download the csv file to your computer. Drag and drop this into your spreadsheet program. From here you can create any charts, graphs, etcetera whatever is required.
How do I print a PDF?
Click the PDF link on the left hand side of the results page. This will open the PDF in a new window. This can then be saved/printed.
How do I change my password?
Click the link to the account details page on the top right menu bar. Your password information is stored on bottom right of the page. Change the password in the box and click update.
If you question is not answered here please contact the support department @ support@mediacomparison.co.uk.
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